Built for martial arts school owners
Your Dojo Doesn't Need More Leads
It needs a system that captures, follows up, and converts the enquiries already coming in. Most schools leak 60% of their pipeline before a trial is ever booked.
What a structured pipeline looks like in practice
The real problem
Most Schools Don't Have a Marketing Problem
They have an execution problem. Enquiries fall through cracks. Bookings rely on memory. No-shows go un-chased. Good prospects go cold because nobody followed up on day three.
Leads drop off
An enquiry comes in on a Tuesday evening. By Thursday nobody's replied. They've joined the school down the road.
Bookings rely on memory
Trial class confirmations live in someone's phone. When that person is on the mat, the message doesn't get sent.
No-shows leak revenue
25–40% of booked trials don't show up without a reminder sequence. Most schools just write them off.
Nothing is visible
Where are last month's enquiries? Who's never been followed up? Which lead source is actually working? Nobody knows.
Retention is passive
Students quietly stop attending. Nobody notices until they've gone. No reactivation system. No early-warning signal.
Tools don't connect
Facebook ads. A booking form. A spreadsheet. WhatsApp. Email. Nothing talks to anything else. Growth feels stitched together.
Growth feels reactive.
Execution feels fragmented.
Everything lives in someone's head.
The system
Four Pillars. One Engine.
The Dojo Growth Engine installs the infrastructure that high-performing schools run on — without you having to build it from scratch.
Acquisition Infrastructure
Structured lead capture that converts attention into booked trials — without you chasing every enquiry manually.
- Lead capture with instant auto-response
- Facebook & Instagram lead ad integration
- Sub-5-minute follow-up (the highest-ROI window)
- Booking link delivery with calendar sync
Pipeline Discipline
Clear stages. Clear ownership. Every enquiry tracked from first contact to paid membership — nothing left in someone's head.
- Visual CRM pipeline with stage automation
- Staff task prompts at each transition point
- Stale lead alerts before they go cold
- Pipeline reporting you can actually act on
Lifecycle Nurture
Automated reminders, trial prep sequences, post-trial follow-up, retention nudges, and dormant member reactivation.
- Trial reminder sequence (cuts no-shows 30–40%)
- Day 1–6 personalised trial journey experience
- Post-trial conversion sequence
- 60, 90, 180-day reactivation campaigns
Embedded Decision Logic
Data-triggered prompts that remove guesswork and enforce consistent growth discipline across your whole team.
- Live performance dashboard
- Conversion rate tracking by stage
- Campaign attribution reporting
- Weekly growth health signals
What schools running DGE typically see
Who built this
Not a Marketing Agency. A School Owner.
Ben Richardson didn't hire an agency to solve his growth problem. He built the system himself.
Starting from a hired hall with a handful of students, he spent two decades building Can Do Martial Arts into one of Oxfordshire's largest independent academies — over 600 active students, a full-time dedicated facility, multiple programme tracks.
Every automation inside the Dojo Growth Engine was tested inside a real school, under real cashflow pressure, with real results. Lead capture, trial conversion, retention, reactivation — nothing theoretical.
You're not getting a marketing framework. You're getting a playbook from someone still on the mat.
Book a Demo CallSome of our clients
Schools We've Built This For
From karate clubs to BJJ academies — the DGE adapts to your discipline, your brand, your student journey.
THE ENGINE IS READY.
IS YOUR SCHOOL?
Book a 30-minute call. We'll show you exactly where your pipeline is leaking and what the DGE would look like inside your school.
Book Your Demo Call